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The Schaffhausen-born painter Hans Sturzenegger and a studio lithographer with a trial proof copy of an art reproduction in the print room of the Printing Establishment J. E. Wolfensberger. 1915. Silver gelatine print.


READY TO PRINT
Art and advertising at Wolfensberger

This colourful exhibition offers an insight into the history of a company operating at the intersection of art and commerce. Decade by decade, it presents a wide range of top-class printed products, from small-format advertisements and original graphic design to art reproductions and posters.
It focuses in particular on the vision of the company’s founder, who in 1911 brought a printing shop, studios and an art gallery together under one roof in a newly constructed building. The traditional technique of lithography is illustrated with graphic work created by the artist Samuel Buri specially for the exhibition.
The majority of the exhibits come from a donation to the Swiss National Museum by the descendants of J. E. Wolfensberger which was arranged through the Swiss Graphic Design Foundation.
Cataloguing of the collection’s graphic art and photography holdings is being supported by the Engagement Migros development fund.

- Flyer (PDF 1.6MB)


Mit dem grün, schwarz, blau und rot hingekritzelten Plakat für den Bic-Kugelschreiber gelingt ein grosser Wurf. Külling, international ausgezeichneter Werbegrafiker und Unternehmer, arbeitet über drei Generationen mit der Firma Wolfensberger zusammen. Genau in der Epoche des Farb-Offsetdrucks. Ruedi Külling. Konsumplakat für Bic-Kugelschreiber. 1964. Offsetdruck. Schweizerisches Nationalmuseum
The Schaffhausen-born painter Hans Sturzenegger and a studio lithographer with a trial proof copy of an art reproduction in the print room of the Printing Establishment J. E. Wolfensberger. 1915. Silver gelatine print.